ОПТИМІЗАЦІЙНА МОДЕЛЬ РОЗВИТКУ ВИРОБНИЧОЇ ДІЯЛЬНОСТІ БІЗНЕС-СТРУКТУРИ В УМОВАХ НЕВИЗНАЧЕНОСТІ І РИЗИКУ

Abstract

Based on the results of the research, in the article develops and presents a new optimization model of the development of production activity of the business structure under conditions of uncertainty and risk. A two- criterion approach was used to model the profit of the business structure and the level of profitability of products under conditions of uncertainty and risk. The scientific novelty of the obtained results lies in the fact that the procedure of transition from the two-criterion approach to the optimization additive compromise function was used for the first time to model the production activity of the business structure. At the same time, taking into account the results of the computational experiment, it was established that the corresponding transition allows to reduce the errors (uncertainties) of the model parameters and increase the stability of the innovative project. It is noted that the production activity of a business structure should be understood as a set of purposeful actions of its employees with the use of means and objects of work necessary for the transformation of resources (financial, economic, material, natural, raw materials, labor (human), etc.) into finished products and/or provision of services and satisfaction of socio-economic needs. And the final result of the production activity of any business structure is obtaining an integral effect (or achieving a result), the main structural components of which are the following types of effects: economic, social, ecological, budgetary, resource, intellectual and scientific-echnical effect. It is advisable to carry out further research in the direction of determining the ways of development of the production activity of the business structure, taking into account scientific-technical and innovative development in conditions of uncertainty and risk.