관광객의 소셜 미디어 사용에 있어서 친사회적 동기가 긍정적, 부정적 결과에 미치는 영향

Abstract

Social media users tend to use social media in order to impress other people in smart tourism environments. Especially, since tourism consumption can be associated with higher economic ability and enough leisure time, the majority of tourists has used social media in order to show off their touristic experience and information to social media friends. Tourists have spent much time to select, edit and post their photos and messages during their stay at luxurious hotels or resorts and famous tourism destinations, which can influence on excessive periods of time in social media and ultimately induce negative consequences. Therefore, the present study tried to focus on the factors affecting passion toward and consequences from the use of social media. To be more specific, the present study investigated the impact of altruistic and egoistic motivations on harmonious passion and negative passion, which induce positive and negative consequences.