Abstract

The purpose of the research is to conduct historical and lexical study of one family of words (el’, spruce or fir-tree) in Russia of XX–XXI centuries. Journalistic texts and texts of the Internet have been analyzed in order to reveal the change of the hierarchical relationships and semantics of the units of this group due to cultural and historical evolution of the society. Using computer technology the study permits to select stable associations and connotative meanings of el’s numerous derivatives in the modern Russian language, revealing the dominance of the word elka in conjunction with the new cultural traditions of New Year celebrations. Practical application for the formation of social competence of the research results has been proposed both at Russian language training, as well as in seminars on pragmatics and semantics for future journalists.

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