ТУРИСТИЧНИЙ ТА ГОТЕЛЬНО-РЕСТОРАННИЙ БІЗНЕС ІВАНО-ФРАНКІВЩИНИ В УМОВАХ ВІЙНИ – РЕАЛІЇ СЬОГОДЕННЯ

Abstract

The article analyzes the state of the tourist and hotel-restaurant business in the Ivano-Frankivsk region in the condition of the war. Considering the relative safety of the territory, Ivano-Frankivsk is a shelter for internally displaced persons, relocated businesses. Despite the difficult military situation in the country, there are relatively positive indicators of the development of the hotel and restaurant business. This is due to the fact that people fleeing the war from the occupied territories fled to safe regions of Ukraine, in particular, to Ivano-Frankivsk region. Accordingly, they rented housing and visited restaurants Tourism is one of the most vulnerable sectors of the economy, which suffered greatly from russia's war against Ukraine. At the same time, the hospitality industry is very flexible and has had to adapt quickly to all the challenges faced during the war. Ivano-Frankivsk region has a strong potential for the development of domestic tourism, which is now being particularly emphasize. Local accommodation and catering establishments have been supporting war victims since the first days of the war. But the fact remains that, as in the entire territory of Ukraine, the war had an extremely negative impact on the activities of travel firms specializing in international tourism. Tourism is an important component not only for supporting the economy of the country in the rear, but also very strong element of the psychological recovery of people in the conditions of the war. Despite the difficulties, steps are being taken in the development of tourism, tourist routes are being developed, and projects aimed at supporting small businesses in the field of hospitality are being implemented. A significant number of tourism activities are carried out to support internally displaced persons in order to help them adapt to a new place. These include excursions, fairs, tours of a patriotic nature and the organization of rest in recreational areas of the region. On today's difficult day, this is the only correct support for Ukraine to defeat the enemy. With proper organization and support of the hotel, restaurant and tourist business, Ivano-Frankivsk region will be able to represent Ukraine in the tourist arena after the victory.