ТЕОРЕТИЧНЕ УЗАГАЛЬНЕННЯ ОСНОВНИХ ФАКТОРІВ ВПЛИВУ НА ЕФЕКТИВНІСТЬ СИСТЕМИ УПРАВЛІННЯ РИЗИКАМИ ПОЛІГРАФІЧНОГО ПІДПРИЄМСТВА

Abstract

The current realities of domestic printing companies reflect not only market trends in printing products, but also the peculiarities of doing business in conditions of fierce competition and a high degree of uncertainty, which creates the preconditions for managers to make risky decisions. Entrepreneurial risk is a concept that has long been entrenched in the minds of economists and entrepreneurs. This concept means the willingness of entrepreneurs to incur possible losses in exchange for possible profits that exceed that which can be obtained without risk. In addition, entrepreneurial risk implies a willingness to work in conditions of uncertainty, which in itself means that entrepreneurs accept risk as an integral part of business. Increasing demand for quality printing products necessitates the modernization of production and the use of new approaches to business organization. Any transformational changes in the process of leaving the printing company, but a new level of quality, is always associated with risk. That is why the analysis of the factors that determine the effectiveness of the risk management system of the printing company and highlight the main aspects of its operation, in our opinion, is a topical issue. Identification and analysis of factors that affect the effectiveness of the risk management system of the printing company, provides managers with the necessary information base for the formation of an effective risk management system, adapted to the specifics of the printing company. The risk management system of a printing company, provided it is built correctly, is able to minimize the negative impact of risk on the level of economic security and provide the conditions for stable operation of the enterprise. The study outlined the main factors that determine the features of the formation of the risk management system of the printing company and identified the main aspects that ensure its effectiveness. Given the significant potential of the printing industry and the dual nature of risk, the issue of effective risk management requires continued search for new approaches to minimize business risk, able to ensure the successful operation of the printing company, where the potential of the printing industry.