НАПРЯМКИ ПІДВИЩЕННЯ ЯКОСТІ ТРАНСПОРТНОГО ТУРИЗМУ ПІДПРИЄМСТВАМИ ТУРИСТИЧНОЇ ГАЛУЗІ В РЕКРЕАЦІЙНИХ РЕГІОНАХ УКРАЇНИ

Abstract

Tendences of improvement the quality of transport tourism by enterprises in the tourism industry in recreational regions of Ukraine using cultural and educational potential of resort are reviewed.It is advisable for tourism industry businesses in resort areas to combine the two models concept of cultural and educational tourism, where the element of knowledge involving natural and cultural values serves as the main purpose of trip by transport, or as an additional service, which is typical for tourist resort areas. This will provide the methodological basis for improvement of regulating cultural tourism methods based on the mechanism of feedback with the consumer in the system of administrative and public forms of management. It is proposed to use the unique competitive advantages of tourism potential of Transcarpathian region : border location and the possibility of information and trans-boundary cooperation with neighbouring countries with regard to the transport component. Development of common information space by tourist operators in the region will facilitate access to the Ukrainian market for foreign tourists, increase service standards in accordance with accepted international standards and attraction for domestic tourists using various mode of transport.Tourism enterprises' innovative product in the recreational tourism sector can be called new service proposals, directions, routes that are offered and sold in the market, and the quality of services given by tour operators in the area affect the competitiveness of the service as goods.