Abstract
The article is devoted to the study of the impact of strategic planning on the financial indicators of a banking institution on the example of JSC «Oschadbank». In a dynamic market environment and increasing competition in the banking sector, strategic planning is becoming a key tool for ensuring the stable development and improving the efficiency of financial institutions. The aim of the study is to assess the efficiency of strategic planning through the analysis of key financial indicators of the bank, which allows to determine the impact of strategic decisions on the financial stability and competitiveness of the bank. The methodology of the study includes a comprehensive analysis of scientific literature on strategic management, as well as a quantitative assessment of the financial indicators of JSC «Oschadbank». The article examines in detail the theoretical aspects of strategic planning, its tasks and stages, which creates a solid basis for further analysis. Particular attention is paid to the specifics of strategic planning in the banking sector and its adaptation to modern economic challenges. A profound analysis of key financial indicators, including return on assets (ROA), return on equity (ROE), net interest margin (NIM) and cost-to-income ratio (CIR) for the period 2021–2023 was carried out. This made it possible to assess the dynamics of the bank’s financial efficiency in the context of the implementation of its strategic plans. The results of the study showed a significant improvement in the bank’s financial indicators in 2023, including a significant increase in ROA and ROE, as well as a noticeable decrease in CIR, which indicates the efficiency of the implementation of strategic plans, especially in a difficult external environment caused by geopolitical factors and economic instability. On the basis of the analysis, it is concluded that flexible strategic planning is critical to ensure the financial stability and competitiveness of the bank in conditions of economic uncertainty. The study emphasizes the need for constant adaptation of strategic plans to changes in the external environment and internal capabilities of the bank to achieve sustainable financial growth.
Published Version
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