Abstract
В статье рассмотрены основные аспекты формирования положительного имиджа территории в отношении задач региональной экономики, которые заключаются в усилении интереса к инвестициям и инновациям в различных отраслях экономики, в том числе в книготорговой отрасли. Рассмотрены основные направления инновационного развития книжной отрасли Донецкой Народной Республики. The article considers the main aspects of forming a positive image of the territory in relation to the tasks of the regional economy, which consist in increasing interest in investments and innovations in various sectors of the economy, including the bookselling industry. The main directions of innovative development of the book industry of the Donetsk People's Republic are considered.
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