Abstract
Pro-environmental policies of organizations and promoting green behavior of employees are of great interests in the business context today. Green behavior at one’s workplace, among all other social contexts, especially requires additional attention as it also directly contributes to preserving the firm’s resources. Despite recent interests and emphasis on pro-environmental issues, integrative, theory-based management research using empirical data on these topics remain scarce. To further complement the extant literature, the current research conducted multi-faceted analyses on factors that influence employees’ green behavior at work, based on the frameworks of signaling theory and expectancy theory.
 While signaling theory offers explanations from an informational and economic view, expectancy theory accounts for a psychological perspective, each serving as a novel theoretical standpoint to the issues. Based on survey data collected from 1,232 employees, signaling theory-based findings suggest that it is a perception of team green advocacy, rather than that of firm green advocacy, that promotes their green behavior. Moreover, expectancy theory-based findings imply that the more they perceive that their green behavior will have an instrumental and meaningful impact on environmental conservation, the more likely they are to engage in such behavior. Moreover, a significant interaction effect of the two signaling theory variables, which are perceptions of team green advocacy and firm green advocacy, provides theoretical support to the notion that the frequency of signals strengthens the signal effect. On the contrary, these variables did not show any significant interaction effect with an instrumentality perception on employees’ green behavior. Theoretical and practical implications of the findings are further provided.
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