Abstract
The report presents the particularities in the management of clusters compared to individual companies. It examines three important aspects in which the approach to leadership differs. A comparative analysis is made of the specifics of the management of cluster organizations, compared to that of individual companies in nine main directions. Attention is paid to their structure, focus, activity, influence and impact. It is concluded that the distinction between the management of a cluster and that of a company is crucial, as they represent different operational units with different objectives and dynamics.
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