БІЗНЕС-ПЛАНУВАННЯ ТА ОЦІНКА ВПЛИВУ ЛЮДСЬКОГО ЧИННИКА В УПРАВЛІННІ ПРОЕКТАМИ РОЗВИТКУ ПІДПРИЄМСТВА

Abstract

The article is devoted to the peculiarities of the implementation and the role of business planning in ensuring the development of the enterprise. The interpretation, purpose, main goals and objectives of business planning, its target orientation and the leading role in ensuring the effective development of the enterprise are highlighted. It is proved that business planning is a system-forming element of the mechanism of enterprise activity. Adequate to modern conditions of business planning should be aimed at advanced development and carried out on the basis of sound and adapted to the specifics of the enterprise methodology. It is shown that the establishment of clear control over the internal factors influencing the processes of business planning and project implementation provide significant benefits to enterprises and increase their viability, reducing business risks. Analysis of the impact of internal factors on the success of the project is a time-consuming but necessary procedure. The changes that take place in the motivational mechanisms of the staff responsible for the implementation of business development plans are highlighted. It is proved that under the influence of modern conditions of development and behavioral economy, management priorities are shifted from maximizing profits towards human-centered management in organizations, which affects the business planning processes. Therefore, the impact of the human factor on the project implementation process should be given special attention and control. It is proved that a careful analysis of the impact of the human factor and its impact on the planning process has a decisive impact on the effectiveness of the practical implementation of business plans. The procedure of diagnostics of organizational structure of management of realization of the business plan is described. The use of this procedure in practice will avoid conflicts of interest between different groups of workers, set real guidelines for the project and increase the overall efficiency of its implementation, ensure stability, security and development in the strategic perspective.