Abstract
The paper aims to reveal specificity of the Russian-language corporate presentation discourse. The article considers the following issues: the presentation discourse genre structure, techniques to promote educational services. Scientific originality of the study involves a comprehensive analysis of structural peculiarities of a new corporate discourse genre - webinar invitations. Special attention is paid to the means representing information on communicants’ social status. The research findings are as follows: the author shows that specificity of communicants’ social representation is determined by the presentation discourse parameters.
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