Abstract
In the context of the deteriorating economic situation (caused by the coronacrisis) in the country and Russian regions, an objective need is emerging to change the paradigm of managing regional development, due to the exhaustion of the potential of the resource-oriented economic model and the transition to an innovative development path, as well as the impact of digital trends on the economy as a whole. Under these conditions, it is necessary to develop new conceptual approaches to regional management focused on innovative digital development of territories. The study of various approaches to the management of regional development allows us to conclude that currently insufficient attention is paid to embedding such a factor of regional development as the human capital of the region into the management system. One of the key regional problems is that the formed human capital of the region is unclaimed by the regional economy, which leads to its underutilization. The results of the assessment of the underutilization of human capital in Russian regions for 2019 show losses from 2 to 45 % of potential GRP, which indicates insufficient effective management of regional development. Data from employment centers indicate that currently the greatest demand is formed for working personnel and sales workers (25 and 23 % respectively), then only 10 % of vacancies (offers) are in the field of information technology. This state of affairs indicates the need to manage regional development based on stimulating demand for the human capital of the region. As the experience of developed countries shows, it is the human capital of the region that largely determines the development potential of any territory. In this regard, it is important to determine the trajectory of regional development based on the specifics of the use of the region's human capital. The author has developed a profile of the use of the human capital of the region on the example of the Republic of Bashkortostan and four types of regional development strategies have been proposed.
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