ПЕРСПЕКТИВИ РОЗВИТКУ ТА ВИКЛИКИ КОМЕРЦІАЛІЗАЦІЇ ІНТЕЛЕКТУАЛЬНОЇ ВЛАСНОСТІ В УМОВАХ ВІЙНИ В УКРАЇНІ

Abstract

The paper focuses on studying the nature, current state, challenges and risks of economic turnover of intellectual property during wartime, and also on identifying the prospects for the development of intellectual property commercialization in the context of the economic recovery of Ukraine. The essence and main stages of intellectual property commercialization are analyzed, including acquisition of intellectual property rights, intellectual security provision, valuation of intellectual property rights, planning of the commercialization process, development of depreciation and accounting policies, resource mobilization, manufacturing of innovative products, extracting value added from the market through the sale of innovative products, and analysis of commercialization performance. The authors demonstrate that the introduction of intellectual property objects into commercial activity allows enterprises to technologically upgrade production and generate economic profit by creating and selling innovative products with new consumer characteristics that are able to meet new customer needs, which gives companies an advantage over competitors in the modern globalized markets. The current state and dynamics of intellectual property sphere in Ukraine in the pre-war period and during the full-scale war are investigated. The article shows that russia's full-scale invasion of Ukraine led to an average 40% reduction in the number of applications for registration of intellectual property rights in 2022. Despite the fact that in 2023 the number of applications increased by an average of 47%, it was still not possible to reach the pre-war levels of registration activity. The main challenges and risks of intellectual property commercialization in wartime are identified, including the deterioration of the investment climate, which hinders the fundraising for intellectual property commercialization projects; the reduction of intellectual potential due to the migration of more than 5 million Ukrainians abroad; the objective inability of the state to support innovative companies in Ukraine in the face of a budget deficit. The authors prove that even in the face of existing challenges, active commercialization of intellectual property can enable Ukraine to create new workplaces, realize its innovative potential, upgrade manufacturing facilities, and launch modern products with new high-quality features that can ensure the competitive position of domestic companies in global product markets.