БІЗНЕС-АНАЛІТИКА ЯК ОСНОВА ПРИЙНЯТТЯ УПРАВЛІНСЬКИХ РІШЕНЬ В УМОВАХ ВИКОРИСТАННЯ ІНФОРМАЦІЙНИХ СИСТЕМ

Abstract

The article explores and systematizes different approaches to defining the concept of business intelligence as a generalized term that characterizes the technology of preparation, storage and accumulation of data, data management, and their visualization. The use of management analytics provides users with the necessary information, thus ensuring optimal management decisions. The main trends in the development of business intelligence are reflected. One of the effective methods of decision theory is modeling based on business intelligence. Combining modeling with the capabilities of modern information technology, we get a universal tool for training and making management decisions. By modeling different scenarios of enterprise development, thus simulating its behavior, you can analyze the dynamics of enterprise development and choose the best possible options. The necessity of automation of production processes with the use of modern information technologies is proved. The use of these systems will provide: input of primary information; data processing and storage; automated generation of necessary reports and source information; prompt reflection of the state of economic facilities for timely decisions. The inexpediency of using ERP-class systems for automation of small enterprises is shown. In such cases, there is a need to develop an information system that would be aimed at optimizing production activities, reducing production costs and providing access to reporting analytical information necessary for effective management decisions. Structurally, it is formed from a set of interconnected functional subsystems that provide solutions to a number of problems, including long-term production development planning, operational management of material and financial resources, as well as sales and sales of finished products and business analysis. The advantages of using the information system in terms of automation of management business analytics processes on the example of the Ukrainian software product "A2" are analyzed. The development and implementation of an automated information system based on A2 has significantly facilitated and automated the process of obtaining analytical information and making adequate management decisions.