УПРАВЛІННЯ РИЗИКАМИ ВТРАТИ ВАРТОСТІ СУБ’ЄКТІВ ГОСПОДАРЮВАННЯ У ФОРМУВАННІ ТА РЕАЛІЗАЦІЇ ФІНАНСОВОЇ СТРАТЕГІЇ

Abstract

The article considers the conceptual provisions for managing the risk of loss of value of economic entities in the formation and implementation of financial strategy. Of particular importance is the ability to increase the value of economic entities in the face of the threat of risk, which involves taking into account the risk component in the development and implementation of financial strategies. Risk of loss of value of economic entities means the probability of losses, additional losses, loss of planned income due to internal and external events, which adversely affects the market value of economic entities. The synergy of the processes of development, implementation of financial strategy and risk management of business entities increases the efficiency and soundness of management decisions. The expediency of using an integrated model based on economic added value and the principles of risk management is substantiated. The sequence of managing the risk of loss of value of economic entities in the following stages is proposed: risk identification, analysis and assessment of risks of loss of value of economic entities, analysis of the impact of risks on the value of economic entities, methods of managing risk of loss of economic entities. The classification is generalized, where the risks are grouped in a single format depending on the impact on the value of economic entities. Considerable attention is paid to the analysis and assessment of the risks of loss of value of economic entities. To analyze the impact of risks, it is recommended to determine the priority of identified value loss risks, which is the basis for building a matrix of probability and consequences and a matrix of decision-making based on the prioritization of cost risks to choose risk management measures. In addition to traditional methods, stress testing is proposed as a tool for planning and controlling the risk of loss of economic entities to develop preventive strategic and tactical measures to mitigate the impact of risks of loss of economic entities in the future. Sensitivity tests, scenario tests, and extreme tests are used to perform stress testing. The use of Schuhart maps is proposed to determine the limits and values of creation indicators of economic entities that correspond to the optimal, preventive and control levels.