Бліц-масштабування в стратегічній конфігурації управління транспарентністю розвитку підприємств на основі цифрової когерентності

Abstract

In the investment environment, which is formed under the influence of management processes in the real sector of the economy, a kind of «vicious circle» arises: the use of outdated, technologically backward production equipment leads to the production of products that lose both price and especially non-price competitiveness, which leads to a decrease in investment attractiveness and complicates the attraction of investment loans. The blitz-scaling strategy has become popular in various industries, including the technology sector. Companies, able to scale their products or services quickly, can find success in the market by means of a rapid gaining of a share. That being said, results may vary depending on the specific industry and market conditions. In recent years, the importance of digital transparency has become even greater due to the demands of society and the growing role of ethical aspects in doing business. Businesses that demonstrate openness and responsibility in the use of digital technologies can expect greater support and trust from customers, investors, and the public. Ensuring transparency and high standards of ethics is crucial to trusting customers and partners because of the ethical aspects of the use of digital technologies. The strategic configuration of enterprise transparency management based on digital coherence is not just a task for enterprises, but also a necessity for their success in the era of digital transformation. Consistent implementation of these principles will allow not only to survive in the face of change, but also to thrive, realizing its existing and hidden potential in a world where digitalization is becoming the norm. Building a model of strategic configuration of enterprise development transparency management based on digital coherence is an important aspect of successful functioning in the modern digital world. This is the basis for the development of strategic plans, which determines the vector of development, avoids differences in the understanding of tasks, contributing to the formation of a common understanding of the goal and ways to achieve it. All these aspects of building transparency in enterprise development through digital technologies pave the way for sustainable success and increased competitiveness in a rapidly changing business environment.