Abstract
The article is devoted to the actual, in the current economic conditions for the functioning of enterprises, the problem of improving the effectiveness of the organization’s activity strategy based on the project management approach. The feasibility of applying the project management approach and the necessity for a comprehensive assessment of the effectiveness of its implementation are substantiated. The possibilities of the practical application of a balanced scorecard for a comprehensive, consistent assessment of the effectiveness of project implementation have been studied. The authors proposed the comprehensive method for assessing the effectiveness of project management at the enterprise.
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