Формування цифрового комунікативного середовища з надання енергетичних послуг на засадах кліматично нейтрального розвитку

Abstract

The setting of sustainable development goals is directed towards improving the level and quality of life of the population by reducing anthropogenic impact on the environment and transition to a climate-neutral development. One of the ways to address this issue is to popularize alternative energy sources, introduce energy-efficient technologies and energy management. In view of this, the article is concerned with determining the peculiarities of the formation of a communicative environment for the provision of the climate-neutral energy services as result of the use of digital technologies. The expansion of the range of innovative energy services is due to the diversification of energy sources. As a result of the analysis of the dynamics of the development of «green» energetics, on the basis of statistical data, positive dynamics of energy production from renewable sources is established (wind, solar, hydroelectric power plants, biofuels, and waste). In turn, in terms of considering aspects of digitalization of production processes and provision of services, a low level of information and media activities on the possibilities of obtaining «green» energy services by the population is identified. In view of this, the value of using digital technologies such as mobile (social) platforms is increasing. It is proposed, concerning the content component of the formation of a digital communicative environment for the provision of energy services on the basis of climate-neutral development, to use a rating assessment of energy service companies, the level of digitalization of business processes of enterprises and the formation of digital skills among consumers of different segments of the energy market, as well as a cybernetic approach to determining the ability to provide innovative energy services.