Abstract
Not only states, republics, districts and cities, but individuals and surnames (families) have the right to the coat of arms. At the same time, the territorial coats of arms reflect historical or cultural features, stereotypical ideas. The article examines the specifics of the figures on the coats of arms of Udmurtia’s municipal districts. It is safe to say that when developing regional heraldic symbols, creative groups selected figures and images based on the original history and culture or on the economic specifics inherent in this territory. The possible process of locus branding aimed at the formation of an ethnocultural image based on the study of the coats of arms of the Udmurt Republic’s specific districts is also touched upon. Images and descriptions of local symbols served as the material for the research. The figures on the coats of arms of the districts are aimed at creating an original ethno-cultural representation of a certain area in order to attract the attention of potential visitors and ensure tourist flow by giving the territory the status of a unique recognizable place.
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