ІНСТРУМЕНТАРІЙ ЗАБЕЗПЕЧЕННЯ ЗБАЛАНСОВАНОГО РОЗВИТКУ АТ «УКРЗАЛІЗНИЦЯ» В УМОВАХ РЕАЛІЗАЦІЇ ЦИФРОВИХ ЗМІН У ГАЛУЗІ

Abstract

The article examines scientific approaches to the definition and systematization of tools for balanced development of enterprises, including railway transport. The necessity of improving the tools for ensuring balanced growth of JSC “Ukrainian Railways”, taking into account global trends in digital restructuring of their operating environment, is proved. Examples of successful international experience in implementing digital modernization projects of railway transport enterprises are studied. The concept of ensuring balanced development of JSC “Ukrainian Railways” is revealed, within the framework of which the strategic goal, goals and objectives of ensuring sustainable growth of industry enterprises are defined. The peculiarity of the concept is that the goals of balanced growth of railway transport enterprises are reflected, firstly, in the context of the augmented real and virtual environment of their development in accordance with the economic, environmental and social motives for the growth of industry enterprises, and, secondly, in the areas of ensuring balanced growth of railway transport enterprises in the context of digital transformations in the industry. A system of scenarios for ensuring the balanced development of JSC “Ukrainian Railways” (inertial, fragmentary-adaptive, progressive-adaptive, coevolutionary-digital) is formed and tools for ensuring their sustainable growth are revealed depending on the degree of penetration of digital technologies into the industry and the desired level of balanced development of railway transport enterprises. Taking into account the expediency of ensuring an absolute balance of railway transport enterprises in order to form stable competitive positions in the market of transport and logistics services, it is indicated that it is advisable to use a coevolutionary digital scenario. Since the use of tools for this scenario of balanced development of railway transport enterprises will allow us to fully implement digital changes in the qualitative transformation of services, innovation and investment processes, and the formation of digital competencies of personnel of industry enterprises.