К ВОПРОСУ О РАЗРАБОТКЕ СТРУКТУРЫ КОМПЛЕКСНОЙ КОРПОРАТИВНОЙ СИСТЕМЫ МОТИВАЦИИ ТРУДА В УЧРЕЖДЕНИЯХ КУЛЬТУРЫ

Abstract

Introduction. Due to the high variability of socio-economic conditions in the country, the most successful organizations are those that apply a motivation system allowing the use of a variety of incentives to reach the full performance potential. The absence of a developed motivation system predetermines a decrease in the competitiveness of the company, negatively affects the results of the work of personnel, leads to a decrease in job satisfaction, and personnel turnover. Materials and Methods. The aim of the work is to summarize the existing experience of incentives in organizations and develop a structure of a comprehensive corporate motivation system for cultural workers. The research methodology is based on motivation theories reflecting the basis of the effectiveness of employees, as well as on the analysis and generalization of scientific data on this issue. The empirical evidence of the paper relies on the results of the author’s sociological study conducted in September 2022 in club-type cultural institutions in Ulan-Ude. Results. The results of the empirical study show that the internal motivation of cultural workers is more pronounced, and the main needs are self-realization and self-development. At the same time, satisfaction with incentive methods is not high due to a number of reasons: discrepancy between expected and actual incentive methods, low satisfaction with the fair distribution of incentives. Despite the fact that personnel motivation is quite diverse, it is important to constantly improve the tools and motivation technologies used to maintain labour productivity at a high level. In our opinion, a comprehensive incentive system based on the phased implementation of a number of operations will reach the greatest efficiency. Discussion and conclusion. Motivation is a well-studied issue in both foreign and Russian theory and practice. Nevertheless, the employer has difficulties when trying to use the developed incentive theories since a set of incentives for employees in one organization does not prove to be successful in another. In this regard, it is necessary to form motivation programs in each organization taking into account its specific functioning, to use an integrated approach in the motivation system