РОЗРОБКА АЛГОРИТМУ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ СУБ'ЄКТІВ ІННОВАЦІЙНОГО ПІДПРИЄМНИЦТВА НА ОСНОВІ ОТРИМАНИХ ОЦІНОЧНИХ РЕЗУЛЬТАТІВ

Abstract

Numerous studies in the field of development of national and international policy measures in the field of ensuring the dynamically sustainable and balanced development of national economic systems and the global economy as a whole are devoted to the issue of increasing the competitiveness of innovative entrepreneurs. In market conditions, the high competitiveness of innovative entrepreneurs is the key to high and stable profits. In this article the author investigates and proposes a system of factors that determine the competitiveness of innovative entrepreneurs. Taking into account the studied theoretical, methodological and practical sources on the stated topic of the presented dissertation research, the author proposes to consider the influence of conditions and factors influencing the formation of competitive potential of innovative entrepreneurs in the internal and external context. Also, the author draws attention to the need of understanding that the presence of competitive potential in the subject of innovative entrepreneurship does not mean that it has unconditional competitiveness, management must have key competencies in order to turn competitive potential into competitive advantage,. In this regard, it is necessary to develop and form a methodology for assessing the competitiveness of innovative entrepreneurs, which, inter alia, will show whether the management of the entity has the necessary key competencies. In connection with the above, we can say that the factors that affect the formation of competitive potential may contribute to, and may counteract the receipt of the necessary (necessary) economic and other effects (business rents) from the main and other activities of the sub object of innovative entrepreneurship. Speaking about classification of conditions and factors influencing the formation of the competitive potential of the subjects of innovative entrepreneurship, it should be noted that a single classification approach currently does not exist. Thus it is possible to allocate some basic approaches to classification in scientific domestic and foreign literature.