Анализ рынка маркетплейсов в России и перспективы его развития для финансовой стабилизации экономики

Abstract

The challenges of Russian economy require entrepreneurial activity increase and technologies extension to develop entrepreneurship. Online trading on electronic marketplaces platforms is one of such factors of successful business development at the startup stage and its promotion. At present, the marketplaces leaders are already successfully operating in the Russian markets. Such marketplaces as Wildberries, Ozon, AliExpress, SberMegaMarket, Yandex Market are among them. The marketplace market is developing. Competent analytics is needed for its effective functioning. Digital marketplace market analytics services are being created in the country, which allow obtaining the necessary data to assess the business functioning and its development prospects. Problems and opportunities, trends and prospects of marketplaces development for financial stability of the country determine the study relevance. The purpose of the article is to review the features of Russian marketplaces functioning, to study the specifics of the marketplaces analysis and to present its analytics, to identify prospects and forecasts of e-commerce market development. Digital analytics, comparative evaluation, and review of information services, research portals and organizations (Data Insight, IContext Group, INFOline, etc.) were used in the article. As a result of the conducted research, the following results were obtained: literary review was conducted to understand the essence of e-commerce, and its advantages and prospects. The largest marketplaces were compared on the sales volume, commission amount and the number of audience to reveal marketplaces leaders. External and internal indicators of the marketplace market were summarized, including financial performance indicators. An overview of analytics services about marketplace markets to obtain data for analysis is given. Trends in the development of e-commerce market were identified.