Abstract
The modern process of popularizing Russia's northern regions is inseparably associated with the study and transmission of these territories' cultural heritage. The task of design specialists is to create a modern visual language for understanding northern culture and its renewal through the attraction of "creative capital." One practical application of this language could be the creation of specialized spaces for creative industries, the artistic and imaginative presentation of which contributes to the development of art tourism, has a positive effect on territory branding, and engages local youth in the regional economy. The article describes the experience of designing the "Olöm vylmödöm. Renewal of Life" creative residence in the Komi Republic. The project's stages and features are presented, as well as its theoretical and practical significance, with an emphasis on potential socio-cultural and economic effects. The project's research component yielded a novel approach to designing spaces for creative industries in the regions, taking into account the characteristics of sparsely populated northern areas.
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