НАУКОВІ ЗАСАДИ ТА ОСОБЛИВОСТІ КОНТРОЛІНГУ СТРАТЕГІЧНОГО УПРАВЛІННЯ ТЕЛЕКОМУНІКАЦІЙНИМИ ПІДПРИЄМСТВАМИ В УМОВАХ ЦИФРОВОЇ ЕКОНОМІКИ

Abstract

Today, digital transformations change people's lives, the principles and forms of functioning of enterprises, and also have an impact on all levels of the economy. The formation and development of the digital economy necessitates the processing and transmission of a large flow of data at a high exchange rate. The authors of the article identified the key trends of strategic management of enterprises in the conditions of the digital economy and sharp changes in the external and internal environments of enterprises in these conditions. This necessity is technically and physically ensured thanks to the work of telecommunication enterprises. This situation requires constant monitoring and analysis of the external environment from telecommunication companies. Thus, the development of the digital economy determines the search by telecommunications enterprises for modern tools for identifying risks, analyzing trends, setting benchmarks, preventing adverse phenomena, and finding alternative development options for the enterprise. This becomes possible thanks to the implementation of such an economic tool as strategic management controlling, which is characterized by the use of modern digital technologies and the application of modern accounting and information processing methods. This ensures the company's survival in changing conditions and strengthens the strategic advantages of the telecommunications company and the services it provides and plans to provide in the two-term perspective. The article defines the effectiveness of the strategic management system of a telecommunications enterprise and proposes the implementation of strategic management controlling, which is a new phenomenon in the theory and practice of strategic enterprise management. The functions of the strategic management control group are outlined and the criteria that must be taken into account by enterprise management for business survival and preservation are specified. A model of the interaction of strategic controlling functions and controlling criteria for telecommunications enterprises is proposed. The necessity of using controlling as a strategic management tool, which allows forecasting and identifying risks at enterprises for timely change of strategy or its adjustment in accordance with new threats and opportunities, is emphasized.