Abstract
The processes of integration of innovative financial technologies into the system of strategic goals and formation of competitive advantages of the bank are investigated in the article. Based on the theoretical foundations of strategic management, the peculiarities of the adoption and implementation of certain types of strategies from the point of view of the strategic pyramid of their development, as well as in the interconnection of processes and effects regarding "strategy - competitiveness - innovation" are considered. Generalization of the bank's modern strategies in the context of innovation and competitive position are made. The importance of artificial intelligence technology for the processes of digitalization in the banking sphere is substantiated, the analysis of foreign and domestic practice of implementation of innovative solutions based on artificial intelligence is carried out. The necessity of providing strategic integration with a balance between strategic goals, plans and the desire to update their own business models and business processes at the expense of the potential of innovative financial technologies is proved.
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