Abstract
The purpose of this study is to investigate the factors affecting the continuous use intention of mobile easy payment service and the difference of the status quo among 436 users who have experience using mobile simple payment service. The main results were obtained by path analysis using SPSS 22.0 program and AMOS 22.0 program. The results of this study showed that service factor variables such as convenience, reflection, ubiquity, and compatibility have a positive effect on perceived usefulness in the whole study model without group classification. In addition, expectation confirmation affects the perceived usefulness and satisfaction positively, perceived usefulness positively affects satisfaction, which then has a positive influence on continuous to use. However, economic value was not supported. In addition, the moderating effect of the status quo was significant in the relationships between four variables(convenience, reflection, ubiquity, and compatibility) and perceived usefulness while it was not significant in the relationship between economic value and perceived usefulness. This study is expected to provide a theoretical basis for the necessity of planning an effective strategy for the characteristic elements of mobile easy payment service.
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