Сучасні міжнародні та вітчизняні тенденції розвитку галузі виноробства як результат ефективної взаємодії стейкхолдерів

Abstract

The winemaking industry plays a significant role both in the world economy and in the national one, is an important part of the world economy in general and Ukraine in particular, being a significant budget-forming component. The article is aimed at improving, on the basis of the study of modern international and domestic tendencies in the sphere of winemaking, the classification of stakeholders in the development of enterprises of the viticulture and winemaking industry, the effective interaction of which will ensure the active functioning and success of the wine business. Based on the analysis of modern international and domestic tendencies in the development of the winemaking industry, it is specified that the geography of winemaking is gradually expanding throughout the world. The winemaking industry is developing steadily at the world level, the dynamics of international trade in wine is positive and is determined by many players in the international market and leaders around the world. In Ukraine, due to the large number of factors, the winemaking industry is narrowing, imports significantly exceed exports. Under such conditions, the search and introduction of effective principles for improving the efficiency of functioning and development of industry enterprises becomes urgent. Such principles are the definition of stakeholders in the development of industry enterprises for their active involvement in cooperation and effective interaction. Application of stakeholder-oriented approaches in the processes of stabilization and development of enterprises in the winemaking industry will balance the interests of consumers, customers, that is, a wide range of stakeholders, and increase the efficiency of their interaction. Prospects for further research are to determine the threshold values of the stakeholders’ stimulating, neutral and destimulating influences.