여행가이드의 역사유적 관광자원에 대한 해설이 여행객만족과 장소애착 및 충성도에 미치는 영향: 노인관광객을 중심으로

Abstract

Purpose This study was intended to empirically verify the effect of tourism resource commentary on traveler satisfaction, place attachment and loyalty. The subjects of the empirical study were elderly tourists who accompanied a tour guide to Rome, Italy, which has many historical sites. In previous studies, empirical studies were conducted without considering the age of the survey respondents, but in this study, empirical studies were conducted targeting the elderly who had relatively difficulty understanding the explanations.
 Methods For empirical research, a survey was conducted on elderly tourists who visited Rome, and a total of 263 questionnaires were used for empirical analysis.
 Results As a result of factor analysis, the tour guide's commentary was composed of interest, conveyance, professionalism, and education, and traveler satisfaction, place attachment, and loyalty were classified as a single dimension. As a result of the regression analysis, it was found that the interest and conveyance of the tour guide's commentary on historical relics had a significant effect on both tourist satisfaction and place attachment, and education had a significant effect only on place attachment. It was studied that there was no significant effect on both traveler satisfaction and place attachment.
 Conclusion In the end, it was studied that the tour guide's commentary on historical relics can increase the satisfaction and place attachment of travelers, increasing revisit, word of mouth, and recommendation intention.