НАПРАВЛЕНИЯ ОБЕСПЕЧЕНИЯ ЭФФЕКТИВНОЙ РАЗРАБОТКИ АДАПТИВНОЙ МАРКЕТИНГОВОЙ СТРАТЕГИИ ОРГАНИЗАЦИИ В СИСТЕМЕ ДОПОЛНИТЕЛЬНОГО ПРОФЕССИОНАЛЬНОГО ОБРАЗОВАНИЯ

Abstract

It is clarified that, in general, the strategy for the development of organizations of additional professional education is a developing system of interaction in which goal setting and achievement of goals are harmoniously combined, tasks are performed to achieve set goals, monitoring the results of tasks and timely adjustment of actions to regulate individual activities in order to achieve maximum effect from the implementation of the strategy. For the further formation of directions for ensuring the effective development of an adaptive marketing strategy of an organization in the system of additional professional education, the essence of the definition of “marketing strategy” is defined. When forming an adaptive marketing strategy, the basis is a single direction for the development of organizations in the system of additional professional education, while all measures for the adaptation of managerial decisions taken at different levels of management are determined, which are linked into a single node. In the future, it is important to update in practice the organization of sociological surveys of employees of organizations of additional professional education and students of these organizations to assess the effectiveness of management decisions and assess the situation as a whole in the implementation of an adaptive marketing strategy.