Abstract
The article examines current issues of optimizing communication processes be-tween healthcare organizations and key stakeholders in the context of implementing innovative artificial intelligence (AI) technologies and Big Data analytics in the medical industry. The aim of the study is to develop a comprehensive methodological approach to improving the communica-tion system of medical institutions, taking into account the transformation of the healthcare sector under the influence of AI. Methods of systematic, comparative and content analysis, and conceptual modeling are applied. The features, problems, and promising directions for developing communications with target audiences in the new realities of medicine digitalization are identified. Practical recom-mendations for modernizing communication strategies of healthcare organizations are proposed.
Published Version
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