Abstract
The article describes an experiment to develop the information competence of students in the field of "Advertising and Public Relations" of the North-Eastern Federal University named after M.K. Ammosov within the framework of the discipline "Advertising and public relations in the global information space", the project and person-oriented approaches are identified as the main ones in the educational process of the university, the main methods and techniques for implementing these approaches are identified: problematic,design .
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