Abstract
The theory of neurolinguistic programming is based on the principle of programming the subconscious mind with the help of words. Both the issue of psychological impact on children and the organization of their educa-tional process are carried out voluntarily or involuntarily through this programming. Programming of the young-er generation through subconsciousness forms in them appropriate moral and value orientations, directs them, develops certain qualities in them, “educates” them covertly. In the present article the neurolinguistic bases of influence on human subconsciousness were examined, possibilities of modern technological means used for such purpose were reviewed, positive and negative consequences of application of methods of neurolinguistic programming were analyzed, cases of abuse were considered. Recommendations on leveling the negative neuro-influence on the subconsciousness of individuals and correcting the current situation in the conditions of globalization, total digitalization and widespread introduction of information technologies are offered.
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