ЗМІНИ КОН’ЮНКТУРНИХ ЧИННИКІВ РИНКУ АВІАЦІЙНИХ ПЕРЕВЕЗЕНЬ В ЄВРОПЕЙСЬКОМУ СОЮЗІ ПІД ВПЛИВОМ ПАНДЕМІЇ COVID-19

Abstract

The article has considered the main conjunctures’ factors of the air transportation market in the European Union. The substantiations of this market are a complex system which is formed by conjunctures’ factors. Factors justify the reasons of affect the market depending on the specific country or association of countries, segmentation of the world market and industry. The trends of annual growth (fall) of the global market of passenger and freight are analyzed of branch factors are revealed. The situation in the air transportation market, as well as a number of conjuncture factors, depend on the turbulence of external factors. In 2020, such factors were the COVID-19 pandemic, which affected the dynamics of the world economy. As a whole, demonstrating the impact of non-systemic environmental factors. If the development of the global financial crisis of 2008–2010 mostly depended on the long-term growth of «bubbles» and was determined by industry affiliation, in 2020 an unsystematic crisis that was unmanageable and constantly required the construction of new algorithms to overcome it. The volume of passenger traffic and the volume of air traffic in general in the European Union were analyzed in order to establish causal links. The main reasons for the decline of the air transportation market were the global pandemic COVID-19, the effects of Brexit, inconsistencies within the SES. It is substantiated that the SES initiative is inert. This is due by the monopoly market of air transport in the European Union and the lack of an effective policy to implement the principles of the SES. The facts of significant advantages of full-fledged introduction of SES in the field of air transportation of the EU countries are given. Thus, the fact of dependence of the EU aviation services market on the global pandemic TsOVID-19, the inconsistency of technical and political issues between the EU-27 and the UK is substantiated. Prospects for the development of the global market and the regional air transportation market by increasing the level of financing, introduction of innovations, expansion of the market of services in developing countries and increasing the level of innovation in the navigation segment of aviation services are substantiated.