Abstract
팽창가격 할인광고의 소비자 반응에 대한 조절적 적합성의 차별된 영향 : 부정적 동기추론과 지각된 할인정도를 중심으로
Published Version
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https://doi.org/10.14377/kja.2017.4.15.1
Copy DOIJournal: The Korean Journal of Advertising | Publication Date: Apr 15, 2017 |
팽창가격 할인광고의 소비자 반응에 대한 조절적 적합성의 차별된 영향 : 부정적 동기추론과 지각된 할인정도를 중심으로
Join us for a 30 min session where you can share your feedback and ask us any queries you have
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