(تأثير أدوات الصيرفة الاكترونية في الميزة التنافسية (دراسة استطلاعية في مصرفي بغداد والخليج التجاري

Abstract

The aim of the research is to find out the importance of electronic banking in the investigated banks and their success in achieving competitive advantage. The research sought to prove the hypotheses, which provide for a significant correlation between electronic banking tools and competitive advantage in terms of their dimensions, as well as a relationship with a significant effect on electronic banking tools. Competitive advantage. The research came out with the most important conclusions that indicate a clear readiness by banks to adopt electronic banking tools in order to enhance the competitive advantage in the banks, and the capabilities of electronic banking tools to meet all the needs. Gat customers, as well as research came out with the most important recommendations, including working to motivate outstanding workers in the field of computer and the Internet through a bonus incentive, which in turn contribute to the success of the work of electronic banking tools in order to achieve the goals in the banks and to achieve the strategic goal of the work of competitive advantages.