Методика розробки мережі природопізнавальних маршрутів на Чернігівщині та передумови створення проекту регіонального розвитку туризму

Abstract

Chernihiv region contains a unique historical and cultural heritage, is characterized by unique natural and therapeutic and recreational resources, which opens up potential opportunities for the development of various types of tourism. In modern conditions, one of the most promising areas is nature tourism, which can be the basis for the formation of the tourism industry of a particular region, to promote the creation of a quality tourism product – both independent and complementary to all other types of tourism. The tourism industry is a powerful tool for regional development, but today these opportunities are not fully realized. The article presents the author’s development of a network of nature routes within the Chernihiv region as a basis for the development of the tourism industry and highlights its own concept of the project of regional tourism development. It is proved that the development of nature routes, the formation of tours and various excursion programs, the provision of basic and additional services constitute the technology of tourist services, i.e. the creation of a quality tourist product. The developed routes have clear signs of tourist attractions, their content plays an important role in making the tour attractive, in satisfying the individual wishes and interests of tourists. The presented materials have, despite their regional novelty, not only scientific and cognitive value, but can be used by local communities to develop the tourism industry and create a tourism industry in local development projects that will contribute to the development of tourism in general and sustainable development. Systematized information can be used as additional material in the detailed study of the tourist sphere of Chernihiv region, as well as a reference for potential tourists.