Abstract

Rethinking and styling the object of inspiration is one of the components of design to create new images and products. The visual language of an object is important for its uniqueness, recognizability and communication. A creative search for concepts can lead to original combinations, as in computer games. Currently, computer games and eSports are gaining quite active development. Imagery and conceptuality also did not leave this sphere. In the field of developing technology for convenient use of a computer, especially coordinate devices, there are many opportunities for creating conceptual object design. The object of the study is the features of the visual transformation of the natural and industrial elements of the environment of Udmurtia, which will subsequently become the basis for the design modeling of the artistic image of coordinate devices.
 The methodological basis of research and development is: semiotic modeling, graphical analysis, additive technologies, digital modeling, media technologies, photographic fixation. The formation of a visual language of creative sources for an object is one of the fundamentals in design engineering, since the adaptation of a visual image to an object forms the recognition of a product brand in the market.

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