Abstract
The East Asian Region is one of the most dynamically developing regions in the global economy and international business. Any East Asian company strives to become international and gain new development opportunities, maximize profits. Asian entrepreneurs are increasingly competing with European and American companies every year. Despite these outstanding results, there are a number of social and economic factors holding back business development in East Asia. This article assesses the main problems of international business development in the countries of the East Asian region, developed an algorithm for successful func-tioning within the framework of international business for East Asian entrepreneurs.
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