Abstract

The paper aims to reveal argumentative mistakes role in the media discourse transformation. Scientific originality of the study lies in the fact that the author describes essence of an addresser/observer’s position by the example of critical discussion as methodological abstraction applied in argumentation theory. The research findings are as follows: the author identifies argumentative mistakes that distort the meaning, influence the discussion outcome, promote carnivalization and gamification of the public discussion discourse. A new argumentative mistake “expert distrust” is described and the strategy to extrapolate the negative image of a discussion participant to the discussed issues is revealed.

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