Abstract
This article discusses some aspects of foreign experience in organizing and conducting various kinds of mass events and campaigns for the prevention of accidents, as well as some survey data, which was held within the framework of the field practice by Master degree students of the Department of psychology of management housed by Scientific Investigation Center of Traffic Safety in the Ministry of Internal Affairs of Russia. Data obtained in the course of interviews, can be used in methodological elaboration of two key issues: assessing the efficiency of mass actions in the prevention of road accidents and searching for the best measures aimed at reduction of road traffic injuries
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