Інноваційно-інвестиційний потенціал суб’єктів аграрного сектору економіки: сутність та взаємозв’язок його складових

Abstract

The essence and structure of the innovation and investment potential of the economy have been studied. The main approaches to consideration and determination of critical directions of formation of innovation and investment potential to meet the requirements of expanded reproduction of the economy have been organized. The main principles of establishing the essence of innovation and investment potential are substantiated, among which this definition should: reveal the meaning of this concept as potential through capacity (ability); identify the base, the foundation of its formation – available resources, as well as investment sources; take into account the ability of subjects to absorb possible resources due to their ability to use innovative activities to finance investments; take into account the innovative ability to realize the innovation and investment potential. It is proposed to understand the innovation and investment potential of agricultural business entities as the actual or potential ability of the business entity to use innovations in its production and management systems through the involvement of investment support tools for modeling the complex concept of strategic management of the enterprise, consisting of individual elements, is based on certain principles and methods. It is substantiated that the structure of the innovation-investment model of the development of agrarian formations includes separate blocks of innovation opportunities, primarily in the production and management spheres of economic entities, which are currently basic in determining their investment attractiveness and thus are decisive in the system of generation, implementation and realization in strategic management potential opportunities for ensuring the competitive development of agricultural enterprises. Keywords: potential, innovation potential, investment potential, innovation-investment potential, investment resources, innovation activity.