ІННОВАЦІЙНІ ПРОДУКТИ НА РИНКУ ПОСЛУГ ГАСТРОНОМІЧНОГО ТУРИЗМУ В УКРАЇНІ (НА ПРИКЛАДІ СИРОВАРЕНЬ ЛЬВІВСЬКОЇ ОБЛАСТІ)

Abstract

Purpose. To analyze the current state of development of gastronomic tourism in Lviv region, in particular, the area related to the activities of dairy farms engaged in cheese making and presenting their products and services in the tourist market of the region; to systematize data on key areas of their work, to reflect the specifics of the formation of the tourist offer; describe the main tourist services; cartographically visualize the location of tourist-oriented cheese factories within the region. Method. The study used the method of scientific systematization of information to identify those farms in Lviv region that specialize in cheesemaking and work in parallel in the tourism market; methods of field research and surveys revealed the specifics of individual farms, key areas of their work, problems and prospects for tourism development; with the help of a cartographic method the location of the studied farms within the region is visualized.. Results. The study characterizes the main products produced by the studied farms, and also highlights and systematizes the range of tourist services that the owners of farms and cheese factories offer to their visitors. In particular, all studied farms actively combine farming and tourism activities, but differ in their approaches to farming, the presence or absence of their own farm, and the scale of production. However, everyone is engaged in cheese making, which is the basis of the development of gastronomic tourism. The location of these farms within the region is shown on the map, which allows to visualize the studied farms within the region, as well as the proximity or distance from the main tourist centers of the region. The activities of farms that plan to occupy the niche of tourism-oriented cheese factories in the region are studied. The key problems and prospects for the development of cheese factories in the tourism market of the region are summarized. The scientific novelty of the obtained results consists in the generalization of information about the active cheese factories of the Lviv region, the analysis of their offer on the tourist market and the prospects for further use. The practical significance lies in the systematization of information about the current state of development of cheese factories in the Lviv region. The obtained scientific results can be used in the process of forming tours of Lviv Oblast, as well as in the educational process of training future specialists in the specialty «Tourism». In addition, the findings can be useful for state authorities for the formation and implementation of state and regional programs for the development of tourism, and the formation of strategies for the near future.