ЗАХИСТ ДАНИХ В ЕПОХУ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ ЯК ЕЛЕМЕНТ ІНФОРМАЦІЙНОЇ БЕЗПЕКИ ПІДПРИЄМСТВА: ВИКЛИКИ ТА РІШЕННЯ

Abstract

In the modern era of digital transformation, data protection is becoming a critically important element of information security for enterprises due to the increase in the number of cyber threats, the increased value of data, the need to comply with regulatory requirements, the growth of data volumes and the impact on the reputation of the enterprise. The study of this issue is extremely relevant, as it helps to understand the challenges faced by enterprises in the context of digital transformation, and also offers specific solutions and strategies for effective data protection. The purpose of the article is to analyze the modern challenges enterprises face during digital transformation, which affect their information security, as well as to provide proposals for effective data protection, particularly through programs aimed at increasing the adaptability of information protection. Three main approaches to the division of information protection challenges faced by enterprises during the transition to digital transformation and theirimpact on data security are distinguished, in particular: technological, organizational, and strategic. A harmonious combination of these three approaches allows you to create a comprehensive information protection system that ensures efficiency, reliability, and compliance with security standards. The necessity of integrating information protection into the strategic business planning of enterprises is investigated and ways of solving this task are proposed. Attention is focused on the fact that it is important for enterprises, especially those at risk, to consider cyber security as an integral part of their business. This means establishing basic protection measures, and actively investing in programs aimed at increasing the adaptability of the information protection system. By integrating key tools such as risk analysis, monitoring systems, incident response plans, staff training, and the use of modern technology, businesses can become more resilient to potential cyber threats. Continuous improvement and support of these measures will allow us to effectively adapt to new threats and maintain a high level of information protection in the long term.