Abstract
Recently, increasingly users want to obtain travel information from travel product apps. Therefore, the purchase of travel product services through the app will also increase steadily, and will eventually become a source of competitiveness for travel product sellers. The in-depth study on the characteristics of mobile travel products and the consumers who use them will be needed to continue the development of services for these travel products. This study examines how the characteristics, experience value, and perceived value of the mobile travel product app affects the user"s continuous intention to use the mobile travel product app, which is a new travel product distribution channel in the tourism field. Moreover, this study empirically examined the moderating effects of relational benefits.
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