Abstract

The article is devoted to the study of phraseological transformations and phraseological errors in Polish and Ukrainian using periodicals. The article deals with the specifics of the functioning of phraseology in using periodicals, as well as the changes that occur in the phraseological units when they are used in advertising. An attempt was made to distinguish phraseological transformations from phraseological errors. The article traces the transformations of phraseological units in periodicals and their role in the formation of the text. The article attempts to classify all transformations into the 4 most generalized groups: semantic transformations, lexical transformations, morphological transformations, and syntactic transformations. The most common phraseological errors include the literal calculus of phraseologisms, contamination of phraseologisms, changing the grammatical form of one of the components, the reduction of phraseological units and the expansion of phraseology.

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