Abstract
ntroduction. The road sector is one of the industries governed by a large number of laws, regulations, and other normative-legal acts, many of which directly or indirectly affect it. Some of these require adaptation to the current conditions of the modern market and integration with the ongoing processes in the industry. Implementing new or amending existing normative-legal acts and regulatory documents is usually a complex process. Currently, Ukraine's economy is in a transitional period, largely due to military actions on its territory. Thus, addressing issues related to determining the cost of project works has become more relevant than ever. The concept of “price” is closely linked to the pricing factors that shape it, with pricing being a key part of achieving the strategic goals of enterprises. Pricing policy plays an important role in the lifecycle of project enterprises as it influences their development, creates a market environment, and allows for the continuation of activities and strategic planning for future development. Establishing a sound pricing policy involves research and gathering information about the market for road works and services, analyzing economic factors, and preparing projects to meet market needs and optimize their implementation. Changes in approaches to determining the cost of project works will help establish a sound pricing policy for project enterprises, which will contribute to the development of the road sector and, ultimately, the recovery of our country.
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