«С потрясающим видом на озеро, горы и город». К вопросу о нейминге и территориальном брендировании

Abstract

The article investigates the specifics of naming of collective and private accommodation facilities located in the towns Apatity and Kirovsk, Murmansk region. The paper gives a working classification of the accommodation facilities and analyzes their names based on some semantic characteristics. The author draws conclusions about the dominance of the natural-geographical component in the structure of the tourist image of the region. However, this does not always conform to official positioning of Murmansk oblast as a region with rich history and culture and to the idea that the latter are just as important for development of the tourism industry in this territory as recreational resources.