РОЗВИТОК ЛІДЕРСЬКОГО ПОТЕНЦІАЛУ ТА ГЕНДЕРНОЇ ОБІЗНАНОСТІ ЯК НАПРЯМ СТРАТЕГІЧНИХ КОМУНІКАЦІЙ НАЦІОНАЛЬНОЇ АКАДЕМІЇ НАЦІОНАЛЬНОЇ ГВАРДІЇ УКРАЇНИ

Abstract

The article analyzes the implementation of the author's mentoring project by Khrystyna Boychuk #ТІЩОЗМОГЛИ within the strategic communications of National Academy of the National Guard of Ukraine. The project aims to maintain the image of the National Guard of Ukraine by building leadership potential and gender awareness among young men and women who plan to link their future with service in the security and defense sector of Ukraine. The aim of the study was to identify the features of the development of leadership potential and gender awareness in the process of implementing a mentoring set. The #ТІЩОЗМОГЛИ project is a mentoring platform designed to educate modern leaders. The project aims to develop leadership potential in students, including students with enhanced military and physical training, by providing them with basic tools to combat gender and other types of discrimination and skills that will help in the future to adequately respond to social challenges related to gender stereotypes. The first implementation of the project #ТІЩОЗМОГЛИ was carried out on the basis of National Academy of the National Guard of Ukraine, where a training program was conducted based on the main module on gender equality and 2 training modules - legal and leadership, which previously integrated the principles of gender equality. The aim was to demonstrate the possibilities of non-formal education with an integrated aspect of gender equality, as well as inclusiveness and tolerance. The second implementation of the #ТІЩОЗМОГЛИ project envisaged an increase in the target audience and took place on the basis of educational institutions with enhanced military and physical training in Kharkiv in five stages: acquaintance with the program, gender aspects of military service, legal course, leadership course and public speaking course. The results of these courses were evaluated using a survey conducted at the beginning of the training modules and after their completion. These surveys showed how much the participants' knowledge of gender issues has increased. An important result of the training modules, as the survey showed, was that the project drew students' attention to the importance of developing leadership potential and the ability to consciously approach the formulation of goals and make choices for future self-realization. As the information support of the project is an important component of the strategic communications of the National Academy of the National Guard of Ukraine, information about the implementation of the #ТІЩОЗМОГЛИ project was disseminated on various Internet resources. The approbation of the project #ТІЩОЗМОГЛИ as a direction of the strategic communications of National Academy of the National Guard of Ukraine showed the relevance of the topic and the interest of the target audience. The mentoring project resulted in the development of participants' leadership potential, raising awareness of gender issues, overcoming gender stereotypes and establishing harmonious communication between girls and boys, based on respect, non-discrimination, equality and mutual understanding.